Our Story


Fashionable and timeless, Dubai-based Lebanese designer Dima Ayad established her namesake label in 2010. Obsessed with all things metallic, the designer’s chic yet comfortable silhouettes are ideal for Eid and opulent evening events. Expect multi-functional wardrobe pieces brimming with timeless elegance. 

‘YOU… AS IS’ t-shirts are supported with a meaningful campaign that calls for the celebration of each other in the moment. It's about judging less, and being more empathetic to one another and celebrating ourselves AS WE ARE.

The campaign is also in Arabic and is a special collaboration between Dima Ayad and noted jewellery designer, Nadine Kanso. Her calligraphy is synonymous with Arabic typography.

’YOU… AS IS’ is a message that stems from inspiring and motivating people to be content and to celebrate themselves in the moment as they are. We’re surrounded by people working towards the future and striving to be better – that is definitely worth celebrating, but I think it’s also important that we don’t miss being in the moment; being content with who we are right now. This applies to adults and children!